Remember when Facebook acquired Instagram in April last year for $1 billion in cash and stock? Zuckerberg and co. was on to something: the power of visual social media. Instagram is an online photo sharing and social media service that lets you take pictures with your smart phone and post them on a variety of social platforms, including Facebook and Twitter. And here’s the beauty…
In a recent Webmaster Help video entry, Google’s head of search spam Matt Cutts revealed ten changes that his team is working on to reduce the number of spammy SEO tactics making the first page for search results, while rewarding the webmasters who go about SEO the organic way. You know, with things like valuable visitor content, strong backlinks, and usable site navigation. Many of the points…
First of all, know this: ‘backlinks’ and ‘inbound links’ mean the same thing. If you’ve heard either flung around in conversation and felt only vaguely certain of their definition, you’re not alone. You heard it here: Backlinks (and inbound links) crop up when SEO experts and web marketers try to explain why having other websites include a link (or links) back to your website is…
I remember watching bobsledding events during the Vancouver 2010 Winter Olympics and thinking, “That looks so easy! I could do that!” As a Crazy Carpet master in my playground years, surely I had the finesse for professional bobsledding. How hard could it really be? Um. Well. Pretty hard, as I’ve discovered: -These athletes plummet down icy tracks at speeds up to 130 km/hr. -(Crashes are…
Web marketers are an excitable bunch. They talk about SEO campaign trends like a six-year-old talks about the latest Transformers action figure, all rapid chatter and wide eyes and maybe a bit of jumping up and down. Witness it for yourself: get a web marketer talking about bringing your small business online, and you’ll find yourself in a hurricane of conversation, where words whirr by…
Last year, photo-sharing social media platform Pinterest experienced a 792% hike in unique monthly visitors in Canada (comScore), while YouTube ranked as the second most popular search engine in the world (Search Engine Journal). Meanwhile, photo-sharing social application Instagram reached over 100 million active users a month, just two and a half years after first launching (Geek Hut). To say the visual web is catching…
You slog away tirelessly at your business blog, rack your brain week after week for fresh ideas, and promote every post diligently across your social media profiles. Colleagues and friends say the blog looks great, but your website traffic hasn’t budged. Is it working? Businesses generally use blogs to build links back to their main website, while promoting their brand, cultivating trust, and providing customers…
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