Available to 800 million individual sets of eyes, a Facebook Page for your small business can stretch a marketing budget and spread valuable awareness of your brand. Those millions of users anticipate special discounts, information, and the opportunity to sound off when they agree to “Like” a company Page. They also recognize that “liking” a page creates a public declaration; users won’t agree to join…
In a Google blog post last Thursday, Search Quality leader and “Distinguished Engineer” Matt Cutts announced that publishers with more ad space than quality content above the fold* could expect lower rankings in the coming weeks. Motivated by complaints from unhappy users who have clicked on site pages only to scroll through advertisement space to find the actual information, Cutts insists that the change is…
As a homegrown, Kelowna-based company, Navigator Multimedia has enjoyed the reputation of being situated in a world-class wine producing landscape. With over 120 unique wineries in the Thompson Okanagan, tourists and locals have an expansive variety of lush vineyards and tasting rooms to explore. Navigator Multimedia has worked with several of these diverse wineries to create informative and welcoming websites, mobile applications, and multimedia tools.…
Eighteen years and hundreds of innovative web development projects later, we can safely say that we know a thing or two about our clients and what works for their industries in web marketing. Been given the opportunity to learn and grow from our awesome clients, we feel it only makes sense to give back some of the tips and tricks that have made success stories…
With over 20% of Google search queries currently geared at gaining “from around here” results, now’s the time to make sure that users can find your business on a local level. Tapping into location-specific keyword searches can improve your PageRank, and legitimize your business for the use of Google Maps, a massively popular service that relies on correct address information to populate their map search…
Ah, Facebook. Where people you shared high school halls (and not much more) can be monitored by the minute, down to honeymoon pictures and detailed meal plans. Where pregnancies are announced, and speculations are made, and gossip runs absolutely rampant. And the gossip doesn’t confine itself to the ever-solemn “who’s-looking-pudgy-now” drama: people are logging on to Facebook to dish on products they’re purchasing and services…
You hear it so often amongst web designers and marketing gurus, but this is one worn piece of gum that shouldn’t be retired to the garbage bin just yet: “Content is king.” It is! It reigns supreme! Just listen to the glistening words of Fast Company contributor Shawn Parr last month in an article titled “Content is the New Currency”: “Great communication is an art…
Navigator Multimedia
#201-260 Harvey Ave
Kelowna BC Canada, V1Y 7S5
Phone: 250-862-9868
Toll Free: 877-862-9868
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