February 17th, 2012
A fresh WordPress site, complete with business branded colours and fonts stares back at you with blank expectation. Getting this social media marketing stuff up and running seemed like a feat within itself. And yet, the real work has just begun. Facebook? Twitter? Writing blog posts pertaining to your business? You are faced with salvaging the time to maintain these platforms, and scrounging the creative…
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Most Recent Posts
February 10th, 2012
“We need to stop thinking about the client, agency, and ‘employees’ as separate entities,” urges Net Magazine contributor Carl Smith. He suggests, “think[ing]“about people who have shared goals regardless of where they fit into a relationship,” as the ultimate approach to creating masterful web projects. Although his criticism of project contracts and completion dates does seem a bit radical (check out his article here: http://www.netmagazine.com/features/evolution-client-services)…
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February 3rd, 2012
Vehicle retailers often come to Navigator Multimedia with a wealth of marketing savvy, rewarding us with lessons in billboard advertising and radio voice techniques. Old-school, but keen to learn, vehicle retailers offer us refreshing chances to collaborate on trusted-and-true marketing strategies, with a spin on the Internet. These business owners often know the drill for effective advertising, and maintain their websites and social media presence…
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January 27th, 2012
Available to 800 million individual sets of eyes, a Facebook Page for your small business can stretch a marketing budget and spread valuable awareness of your brand. Those millions of users anticipate special discounts, information, and the opportunity to sound off when they agree to “Like” a company Page. They also recognize that “liking” a page creates a public declaration; users won’t agree to join…
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January 23rd, 2012
In a Google blog post last Thursday, Search Quality leader and “Distinguished Engineer” Matt Cutts announced that publishers with more ad space than quality content above the fold* could expect lower rankings in the coming weeks. Motivated by complaints from unhappy users who have clicked on site pages only to scroll through advertisement space to find the actual information, Cutts insists that the change is…
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January 23rd, 2012
As a homegrown, Kelowna-based company, Navigator Multimedia has enjoyed the reputation of being situated in a world-class wine producing landscape. With over 120 unique wineries in the Thompson Okanagan, tourists and locals have an expansive variety of lush vineyards and tasting rooms to explore. Navigator Multimedia has worked with several of these diverse wineries to create informative and welcoming websites, mobile applications, and multimedia tools.…
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January 13th, 2012
Eighteen years and hundreds of innovative web development projects later, we can safely say that we know a thing or two about our clients and what works for their industries in web marketing. Been given the opportunity to learn and grow from our awesome clients, we feel it only makes sense to give back some of the tips and tricks that have made success stories…
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