Bringing your non-profit organization to the Internet with a dynamic web site can increase cause awareness, give volunteers and administrators easy access to scheduling, and provide a fantastic option for donations. As a one-stop platform for information, donations, and event/volunteer coordination, amongst other advantages, a non-profit website will put its organization on the cutting edge. So what makes an effective non-profit website? First of all,…
Yes, social media is time-consuming. Twitter, that elusive 140-character micro blogging service that recently hit 100 million active users, requires about as much creativity as time to take advantage of from a marketing perspective. As Globe and Mail tech writer Omar El Akkad wrote in September, small and medium sized business “can’t afford to ignore social media, no matter how time-consuming it may be.” (http://www.theglobeandmail.com/report-on-business/small-business/digital/web-strategy/tools-to-help-handle-social-media/article2167510/).…
So you run a small business with a successful imprint on the online world, complete with social media presence and healthy search engine results. The company site itself does its job, but is starting to look a bit stale. You feel ready for a face-lift. You can’t quite visualize what your new site should look like, but you know how it should make users feel.…
Like the nightclubs that keep herds of partiers lacing the side of the building until closing time, Google+ has taken actions to be the social “thing” that is all too exclusive. With invite-only Google product account users creating “Circles” of fellow Google product users (friends and colleagues and family, no strangers) Google+ makes becoming a member a private affair. It looks like a social networking…
@twitter, Yesterday I was forced to defend your honour, dearest @twitter. I debated valiantly to victory against an unabashedly ignorant cubicle dweller, a gentleman (nay, a villain!) without a Twitter account, and therefore, without the knowledge of your extraordinary value to small business owners, pop culture savants, journalists, politicians, friend groups, families, and nearly all other Internet users universally known. Although you are only five…
While traveling through South America this summer, I got to have lunch at an outdoor restaurant in Buenos Aires with a couple of ladies from California. They were both Apple employees, more than pleased to dish the dirt on what it was like to work for one of the most influential innovators of our century, Steve Jobs. They claimed he was snide. Brash. He seemed,…