Kelowna Web Design Blog



Monthly Archives: December 2011
2

Good Gossip: Social Media and E-Commerce

December 30th, 2011

Ah, Facebook. Where people you shared high school halls (and not much more) can be monitored by the minute, down to honeymoon pictures and detailed meal plans. Where pregnancies are announced, and speculations are made, and gossip runs absolutely rampant. And the gossip doesn’t confine itself to the ever-solemn “who’s-looking-pudgy-now” drama: people are logging on to Facebook to dish on products they’re purchasing and services…

Read More

1

“But King Content, Where’s Your Strategy?”

December 23rd, 2011

You hear it so often amongst web designers and marketing gurus, but this is one worn piece of gum that shouldn’t be retired to the garbage bin just yet: “Content is king.” It is! It reigns supreme! Just listen to the glistening words of Fast Company contributor Shawn Parr last month in an article titled “Content is the New Currency”: “Great communication is an art…

Read More

0

What You Need to Know About .Brand-ing Your Business

December 16th, 2011

Business owners with domain name needs, start your engines. As of January 2012, ICANN will be accepting applications for a new type of top-level domain, which allows companies and organizations to register their very own .brand name. Whether looking to pin down a .category ( like .shoes or .curry), or company-specific domain ( .NavigatorMM, or .Scotiabank, for instance), the new domains are intended to “bring…

Read More

0

Branding: The Next Frontier For Online Marketing?

December 9th, 2011

Search strategist Jason Acidre presents a strong theory for the future of search engine optimization in his recently published article, “Branding in SEO-The Big Shift in Online Marketing.” He predicts that business branding “is one of the biggest factors that search engines might rely on when it comes to determining authenticity for web authority/popularity.” Online branding strategies like link building to sites oft-visited by targeted…

Read More

2

Tech Word To Know: Breadcrumbs

December 2nd, 2011

Turkey dinners and fairytales. When I think about “breadcrumbs”, no immediate connection to website navigation appears in my brain. No, I’m considering pesky birds. Flaky pastries. But I’ve got to consider breadcrumbs in a tech context. And you might need to as well, especially if your business’ site has lots of pages and little organizational direction. Here’s what Smashing Magazine contributor Jacob Gube has to…

Read More