Kelowna Web Design Blog



Monthly Archives: May 2012
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How To Be A “Flawsome” Brand

May 25th, 2012

We don’t expect perfection from our friends on Facebook. Why should we expect it from brands that share the same space? Companies are comprised of people, who inherently make mistakes. As our online identities absorb our “true selves”, businesses must adapt to suit this transparency. No more fake smiles. Contents Magazine contributor Melissa Rach refers to a Trendwatching 2012 report that notes “flawsome” retailers catching…

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It’s Springtime-Should You Redesign?

May 18th, 2012

As the sun emerges from its grey blankets of winter, we view our surroundings with a brightened perspective, and note the cracks and dust that went unnoticed in the dark. We can clear the dust, and seal the cracks, and go on to enjoy the spring. Or we can note the changes made by the dust’s appearance, and wonder how to make things better for…

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Organic Search Results: Wholesome and Nutritious

May 11th, 2012

What comes to mind when you think of a product or concept described to you as “organic”? You might define an “organic” tomato as a vegetable produced without chemical processes. No shortcuts, but rather, made with extra attention to the crop’s impact on the soil. Perhaps locally grown. And with the extensive nurturing, a stupendous price tag. Your definition wouldn’t be far off.  Food products…

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Google’s Penguin Update Punishes Webspammers

May 10th, 2012

The recent Google algorithm change has a snappy beak, and isn’t afraid to chomp spammy websites off search rankings with it.  The “Penguin” update punishes pages that have been spamming Google for SEO purposes. Since its April 24th 2012 launch, SEO experts and website owners have flocked to web forums, speculating on the impact of the new change, and offering advice for how to tailor…

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The Magic Word For Social Media Marketing

May 4th, 2012

I want to share one of my favorite words with you. It has magical properties for social media. And it reminds me of a certain Lauryn Hill song that was probably my introduction to its definition, in all its universal glory* The word: Reciprocity. The Merriam Webster online dictionary primarily defines reciprocity as “the quality or state of being reciprocal: mutual dependence, action, or influence.”…

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