Kelowna Web Design Blog



Monthly Archives: June 2012
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Discover Your Next Marketing Tactic, Bottom-Up

June 29th, 2012

Next time you prepare to launch a new marketing campaign, go see what your Twitter followers are saying about your business. They may have already discovered the edge that you are looking for. You might not find it within your executive circle, by developing a marketing strategy to sell down to your customers. Not in today’s competitive environment of savvy consumers. We must start, as…

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Today’s Design Tip Brought To You By The Letter ‘F’

June 22nd, 2012

What’s going on in the top left corner of your website? Take a look. It’s where your users are looking, too. According to eye tracking studies conducted by usability expert Jakob Nielsen, our dominant web- reading pattern creates an F-shaped configuration in the top left side of the page.  Two horizontal stripes, followed by a vertical slide. Nielsen had 232 test users scan thousands of…

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Spelling: A Serious SEO Subject Matter

June 15th, 2012

Summertime has arrived, but if your website is still littered with spelling and grammatical errors, you might want to consider going back to class. Google Search Quality leader Matt Cutts has explained that although spelling and grammar have not “recently” been used as direct signals in Google ranking, “the ability to spell correlates relatively well,” with where websites rank in a search query. Basically, “low-ranked…

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SEO Secret Weapon: Long Tail Keywords

June 8th, 2012

With a surge of black-and-white animals overtaking Google search results (see my article on updated Panda and Penguin algorithm changes), SEO-minded businesses have been forced to adapt.  Content must be suited for users, not search engines. Dirty linking tactics must be removed, and quickly.  Our goals are the same. The strategies have changed. Time to pull out the big guns. If you haven’t considered using…

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5 Ways to Reward Your Existing Customer Base Online

June 1st, 2012

That old Cheers theme song has some truth in it. You really do want to go “where everybody knows your name.” All clichés aside, it feels darn good to be recognized in a place you frequent as a customer.  It feels even better to be rewarded for it. SocialMediaExaminer.com recently interviewed Becky Carroll, author of The Hidden Power of your Customers, for her input on…

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