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A pair of hands types an a Mac laptop computer while examining a Google Analytics report to prepare for the switch from Universal Analytics to GA4.

Google Analytics Is Updating from Universal Analytics To GA4

Here’s Navigator Multimedia’s Guide To Help You With The Switch Google Analytics is one of the most important tools for online marketing and analyzing website performance. As the way we navigate the web changes, Google Analytics needs to adapt accordingly....

Month: January 2013

Content Marketing Tips Your Grandmother Would Approve

Content Marketing Tips Your Grandmother Would Approve

Don’t let Grandma’s gentle nature fool you. Sure, she loved those science projects and piano performances over the years.  But now you own a business online, and when it comes to effective content, she is your toughest judge.  Do you...

blog feature image technology

Content Marketing for Small Business: A Blog Series!

[NEW POST] Content Marketing Michael Brenner, contributer for Forbes, asked, “Is content marketing the new advertising?” Marketers and SEO experts say yes: “When content marketing adopters and non-adopters are compared, the adopters have conversion rates that are nearly six times higher“. (McCoy,...

Small-Screen Ready Best Practices for Mobile Content

Small-Screen Ready: Best Practices for Mobile Content

How does your website content look on an iPhone or Android device? If users have to pinch, scroll excessively, or strain their eyes to get the message, it is time to adapt your web content for mobile viewing. Problem: Opening...

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Agile Content Marketing: What You Need to Know

Traffic and leads. As business owners, we flock to social media, content creation, PPC advertising, and other search tactics because we want higher traffic and more leads. Every day, a new strategy rears its head in the marketing landscape.  How...