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A pair of hands types an a Mac laptop computer while examining a Google Analytics report to prepare for the switch from Universal Analytics to GA4.

Google Analytics Is Updating from Universal Analytics To GA4

Here’s Navigator Multimedia’s Guide To Help You With The Switch Google Analytics is one of the most important tools for online marketing and analyzing website performance. As the way we navigate the web changes, Google Analytics needs to adapt accordingly....

Month: April 2013

Plain Language, Please: What Are 'SEO Ranking Factors'?

Web marketers are an excitable bunch. They talk about SEO campaign trends like a six-year-old talks about the latest Transformers action figure, all rapid chatter and wide eyes and maybe a bit of jumping up and down. Witness it for...

A Business Blog Checklist for Higher Site Traffic

A Business Blog Checklist for Higher Site Traffic

You slog away tirelessly at your business blog, rack your brain week after week for fresh ideas, and promote every post diligently across your social media profiles. Colleagues and friends say the blog looks great, but your website traffic hasn’t...