Today you get an explanation of Pinterest. In our next blog, you will discover how Pinterest can help small businesses with brands to market. Horse before the cart, friends. Like Facebook, Twitter, and other explosively popular social platforms before it, Pinterest must be understood and experienced before being thrust into a web marketing strategy. So let’s grab the basics. Pinterest lets you share, save, and…
A resonating message from Smashing Magazine contributor Leonard Souza has been creeping its way into my projects lately, and I think it’s time I share: On the importance of structuring an understanding of the personality, preferences, and contexts of a target web user, he insists: “Nothing is wrong with heading to the nearest coffee shop, finding five to ten people in your target demographic and…
“We need to stop thinking about the client, agency, and ‘employees’ as separate entities,” urges Net Magazine contributor Carl Smith. He suggests, “think[ing]“about people who have shared goals regardless of where they fit into a relationship,” as the ultimate approach to creating masterful web projects. Although his criticism of project contracts and completion dates does seem a bit radical (check out his article here: http://www.netmagazine.com/features/evolution-client-services)…