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Kelowna Web Design Blog
6 Tips For Getting Started on Instagram
May 17th, 2013Remember when Facebook acquired Instagram in April last year for $1 billion in cash and stock? Zuckerberg and co. was on to something: the power of visual social media. Instagram is an online photo sharing and social media service that lets you take pictures with your smart phone and post them on a variety of social platforms, including Facebook and Twitter. And here’s the beauty…
Google Reveals SEO Changes For Coming Months: It’s Time to Boost Your Online Authority
May 15th, 2013In a recent Webmaster Help video entry, Google’s head of search spam Matt Cutts revealed ten changes that his team is working on to reduce the number of spammy SEO tactics making the first page for search results, while rewarding the webmasters who go about SEO the organic way. You know, with things like valuable visitor content, strong backlinks, and usable site navigation. Many of the points…
Plain Language, Please: What Are ‘Backlinks’ ?
May 10th, 2013First of all, know this: ‘backlinks’ and ‘inbound links’ mean the same thing. If you’ve heard either flung around in conversation and felt only vaguely certain of their definition, you’re not alone. You heard it here: Backlinks (and inbound links) crop up when SEO experts and web marketers try to explain why having other websites include a link (or links) back to your website is…
Plain Language, Please: What Are ‘SEO Ranking Factors’?
April 26th, 2013Web marketers are an excitable bunch. They talk about SEO campaign trends like a six-year-old talks about the latest Transformers action figure, all rapid chatter and wide eyes and maybe a bit of jumping up and down. Witness it for yourself: get a web marketer talking about bringing your small business online, and you’ll find yourself in a hurricane of conversation, where words whirr by…
6 Content Marketing Tips For More Leads in 2013
March 27th, 2013“Marketing has fundamentally shifted,” insists strategist David Meerman Scott. “Rather than do a hundred really big projects, today’s marketers need to do tens of thousands of tiny things each year to be successful.” Translation for the small business owner: start small, and engage often. Every article, infographic, webinar, tweet, video, eBook, blog post, and status update has an impact. The more ‘tiny things’, the better.…
Responsive Web Design: 5 Valuable SEO Benefits
March 25th, 2013No matter which way you optimize your website for mobile, SEO should be a top priority in the process. As web entrepreneur Neil Patel says, “With mobile search becoming such a dramatic part of online search, it’s absolutely crucial that you optimize your site so that it is seen by searchers and engines.” If you’ve already begun building a separate mobile website or app for…
Social Media for Mobile: A Content Marketing Must-Have in 2013
March 4th, 2013Tablets and smart phones have changed the way consumers engage with social media. Last year, 46 percent of social media users accessed their profiles primarily through mobile devices, up from 37 percent in 2011. Shocked yet? Here’s another statistic sure to rock your Monday morning: According to a study released last December by Nielsen and NM Incite, social media usage on tablet devices experienced a…
How to Create Case Studies Customers Love to Share
February 22nd, 2013Last week we proposed something outrageous: case studies can turn customers into brand advocates. You can get clients excited to participate in your case study campaign. A standard approach to case study creation would suggest otherwise; that customers feel hassled for “favors” when companies ask them to share information and get nothing in return. Fair enough. But who says we need to stick to the…
5 Unbeatable Benefits of Case Studies for Content Marketing
February 18th, 2013When business owners ask me for fresh content marketing ideas, the first solution I recommend is the case study. It’s so robust; no other format offers as many diverse benefits to an Internet marketing strategy than the case study. And in a recent CMI/MarketingProfs study, B2B content marketers reported a 70% effectiveness rate for case studies in their campaigns. These pieces work! So why doesn’t…
Google+ Communities Connects Businesses to Target Audiences
February 8th, 2013If powerful SEO influence and a robust suite of seamlessly integrated communications tools isn’t enough to convince you that your small business needs a Google+ page, the platform now offers a feature that’s sure to have a game-changing impact on how businesses target and engage customers online. It’s called Google+ Communities, and it connects users with other likeminded people. If you’ve ever used the Groups…
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Navigator Multimedia
#201-260 Harvey Ave
Kelowna BC Canada, V1Y 7S5
Phone: 250-862-9868
Toll Free: 877-862-9868
Fax: 250-862-9860
