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Kelowna Web Design Blog
How to Optimize Your Mobile Marketing Strategy with Microsoft Tags
January 18th, 2013Your customers are mobile. Here’s some proof: -Adults spend more time accessing media through a mobile device than they do with magazines and newspapers combined (SEOMap.com). -Consumers spent $241 billion in mobile transactions in 2011 (Business2Community.com). – More than 50% of all local web searches take place on mobile devices (SocialMediaExaminer.com). Clearly, mobile marketing is a priority for any business owner who wants to reach…
Christmas 2012 E-Commerce Statistics: Key Takeaways
December 3rd, 2012Econsultancy.com just released its annual Christmas e-commerce predictions round up, and this year, the focus is mobile. The research from eBay, Google, and Marin Software suggests a significantly higher consumer preference for mobile browsing, shopping, and price comparison than last year. We can use these predictions to anticipate how our shoppers will use our retail business channels this Christmas. The main takeaway: optimize for mobile.…
How to Discover What Your Customers Really Want
November 30th, 2012You might think you already have this figured out. But take a step back: Is it what your customers want, or what you want? Alternatively, is it what you expect your customers to want? From any of these viewpoints, you may have missed the mark, simply because customers themselves might not be sure what they want! As Daily Egg contributor Joseph Putnam says, “there is…
5 Tips For A Project-Perfect Relationship With Your Web Design Team
November 16th, 2012Our clients can attest to that pulse-quickening feeling you get when you type in your web address for the first time after your small business website has been completed: “It’s up and live,” and ready to wield some web marketing influence. You hit “Enter”. There’s the big reveal. Some months of discussion, drafts, and testing later, the site is ready. It looks great, and functions…
Cereal and Spoon: The Difference Between User Experience and Web Usability
October 5th, 2012I love breakfast. When there’s a fridge with cold milk and a cupboard stocked with delicious cereal, I practically beat the alarm clock in the morning for that meal. There’s an experience there, and it requires a few things. A spoon. Some cereal. Imagine web usability is the spoon. It’s “the ease with which people can employ a particular tool or other human-made object in…
My Top 5 Sites For Web Marketing Advice
August 24th, 2012I didn’t go to marketing school. My undergraduate degree had me deconstructing modern Canadian literature, and writing thousands of words on the appearance of alliteration in Sylvia Plath poems. Critical theory, I owned it. Web design? I had a bit to learn. But university conditioned me for the road ahead: put your head down and learn. Scour your resources for the best available information. Inform…
Are Your Service Pages Boosting Conversions?
August 17th, 2012We’ve learned about how users scan web pages (http://www.kelownawebdesigns.com/web-design/today’s-design-tip-brought-to-you-by-the-letter-‘f’/), looking for the clues that tell them that they’ve come to the right place. Web users generally haven’t the patience or time to invest in long-winded explanations, and so we look for ways to appease their short-term attention span. While designing flawless homepages that inform, convince, and convert users with scannable text and dynamic images makes…
5 Essential E-commerce Elements
July 20th, 2012For small business owners with e-commerce on the brain, this is the bare-bones introduction to an effective online purchasing experience. Every essential component of an e-commerce solution deserves a textbook explanation unto itself, but we haven’t got the time. Canadians are spending $15.3 billion a year in online purchases (Statistics Canada 2010). For right now, let’s skip the literature. We’ll present each element in summary,…
Mascots Rally Around Social Media Marketing
July 13th, 2012After a long day at the office, gracing your company website with welcoming positivity, and encouraging users to ask questions and learn more, mascots should go home to social media platforms. Last week we outlined the basics and benefits of incorporating a mascot into your online marketing strategy. Now we’re going to get all upper- level on mascot performance. As Advertising Age contributor E.J. Schultz…
Not Your Typical Football Rally: Marketing Online With Mascots
July 6th, 2012You might not remember your high school quarterback’s name, but I’ll bet that you’d recognize the team mascot anywhere. Memorable, symbolic, and exaggerated in fun, mascots represent the team as a whole, giving audiences a focal point throughout every game. Mascots do the same thing for businesses online. They represent the company or brand with positive, informal personification of established values or philosophies. And now,…
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Navigator Multimedia
#201-260 Harvey Ave
Kelowna BC Canada, V1Y 7S5
Phone: 250-862-9868
Toll Free: 877-862-9868
Fax: 250-862-9860
