For small business owners with e-commerce on the brain, this is the bare-bones introduction to an effective online purchasing experience. Every essential component of an e-commerce solution deserves a textbook explanation unto itself, but we haven’t got the time. Canadians are spending $15.3 billion a year in online purchases (Statistics Canada 2010). For right now, let’s skip the literature.
We’ll present each element in summary, and let your imagination build the framework for a unique online shopping experience. With the basics, you can develop conversion strategies, and tap into that billion-dollar customer base.
“Individual Internet Use and E-commerce.” 12 October 2010. Statistics Canada: http://www.statcan.gc.ca/daily-quotidien/111012/dq111012a-eng.htm
Nielsen, Jakob. “E-Commerce Usability.” 24 October 2011. Useit.com: http://www.useit.com/alertbox/ecommerce.html
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