Here’s What Successful Email Marketing Looks Like September 7, 2012 by Sarah Bauer BA English Literature

Email marketing can provide your small business with affordable and effective direct sales marketing opportunities that have high ROI. And it can take less effort than maintaining a Facebook page.

My NewsBuddy is an email newsletter solution that makes it easy and convenient to inform lists of customers about product promotions, updated services, company events, and any other business information bite you want to see advertised to your target audience.

With custom templates, manageable contact databases, and scheduling options, My NewsBuddy provides you with advertising empowerment. You create the message. You target clients. My NewsBuddy makes the connection.

Simple and successful: here’s what it looks like in your email inbox:

This is a My NewsBuddy sent email message from WRI Supply (http://www.wrisupply.com/), a division of Western Rim Industries Ltd.

Here’s why it is effective:

1. The subject line (not shown) is specific and off the spam radar

“3M May the 4^th Be With You Promotion” is its optimal subject line for this email. It explains that the following email will be a promotion, and it specifies what product line will be involved.  There are no phrases, words, or symbols that would trigger spam filters (such as multiple exclamation marks, all-capitalized letters, words like “free” or “guarantee”).

2. The body content is relevant and useful.

This has been sent to a targeted email list to spread a specific message. The information has been segmented into smaller, more readable chunks with highlighted relevance for “Featuring” and the price and size details. The message follows through with the subject line expectations. This is easy to scan and gauge what to do next.

3. Strong placement of call-to-action and company logo

A full-colour WRI Supply logo along the top of the email (above the fold), promotes legitimacy. The “CLICK HERE” product bulletin link has been raised in larger font size to draw the reader’s attention to it.

4. Minimalistic layout

This email does not bombard the reader with flashy images or dense chunks of text. It is scan-able, to-the-point, and bolstered by the brand power of the logo heading. It does not need flashy images or dense chunks of text.

5. Effective newsletter linking

The “CLICK HERE” link directs users to a new page with more information about the product being promoted. The quick upload gives the user an engaging newsletter-style catalogue that has been posted through My NewsBuddy. With My NewsBuddy, PDF files can be converted for web viewing, giving recipients an easy glance at additional content pieces.

Conclusion

WRI Supply has earned impressive customer conversions, increased brand awareness, and high ROI with My NewsBuddy. The team manages client lists, develop messages for their easy-to-use custom template, and schedule mass notifications with track-able success.

Your business can be next. Let’s chat!

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