As you drive into work on Monday morning, with AM radio grinding in the background, and a half-consumed paper cup of coffee balancing in its console, a familiar sense of dread hangs over you. The Monday morning email inbox, bursting at the seams with spam, inquiries, bills, and employee communications.
Listen, slurp up the rest of that coffee and prepare to love your email inbox. Managing your business email effectively can provide cost effective marketing opportunities, with minimal sacrifice to your Monday morning laundry list.
First step: don’t check it just yet. When you hit the office chair, take care of other priorities first. Complete the report that was due for last week. Follow up on important client phone calls. Tidy the desk you left in frantic disarray on Friday.
Okay, now check that email. If you make it your very first call-of-duty, the results could be overwhelming. You might not see the light of day until lunchtime.
Chunk your time. Reserve half an hour for that first email check. For the rest of the day, monitor email in organized time segments, instead of constantly checking while you perform other tasks.
Filtering out spam content should not consume your email time. Reduce spam by turning up the security volume on your email software. Have your website and email hosted professionally with Navigator Multimedia for powerful spam blocking solutions (http://www.navigatormm.com/services/hosting/).
Now organize. Assess every new email with a delete-happy hand. Read, respond, and/or delete. Don’t make your email inbox a storage centre. That will make your inbox seem like a bursting closet that you don’t really want to open for fear of being drowned in clutter. Make folders based on priority, and dispatch emails to the appropriate place.
With your email inbox looking nice and tidy, you can start fresh with email marketing and etiquette. Take advantage of how a professional email response can positively represent your company. A well-planned email signature can be more effective than a business card.
Your new email signature should have the basics: your name, job title, company name, website URL, and contact information. Add your logo for consistent branding. Skip the outrageous color contrasting or fancy fonts. Keep the typography consistent and professional.
An improved email signature and a pristine email inbox that you have the time management tools to control it with. Boom.
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