Organic Search Results: Wholesome and Nutritious May 11, 2012 by Sarah Bauer BA English Literature

What comes to mind when you think of a product or concept described to you as “organic”? You might define an “organic” tomato as a vegetable produced without chemical processes. No shortcuts, but rather, made with extra attention to the crop’s impact on the soil. Perhaps locally grown. And with the extensive nurturing, a stupendous price tag.

Your definition wouldn’t be far off.  Food products win the stamp of USDA Organic certification after meeting a strict set of manufacturing and environmental guidelines that “foster cycling of resources, promote ecological balance, and conserve biodiversity” (ams.usda.ca).

And at the moment, maintaining USDA-certifiable crops often requires a more labour-intensive, specialized effort from farmers. With a stronger commitment to long-term horticultural balance, the $4.99 per pound tomato suddenly makes sense.

Shall we scoff at the effort, and reserve organic products for “those other people” with money and idealistic visions of a healthier planet? Not quite yet, folks. The extended benefits of organic farming, both for our bellies and for our environment, are quickly being realized. The tomatoes taste tastier, and carry more nutrients. The farms promote sustainability.

With quality standards, a greater time investment, and an eye on the long-term, organic search ranking is not much unlike organic farming.  Though, there’s a delightful catch: organic search rankings won’t break the bank.

Unlike pay-per-click advertising or paid spots in search queries, organic results appear based on their keyword relevance.

So think keyword-rich content. Not the overstuffed blabber that destroys business websites and tips off Google’s web crawlers as dirty practice.  Original content that has well-researched, relevant information, updated for the user’s benefit. Tailored to fit keyword searches.

Think well-placed back links. Taking the time to scour your industry’s online players and comment on their content. Provide links back to your site. Increase your link popularity. Build connections with other businesses that can feature links to your site.

Think long-term. Creating a storehouse of rich content on your site that can provide users with resources relevant to your industry.

There are no shortcuts with organic search. No middleman to pay for instant results. But for the long-term investment, the effort is worth it. Sustainable search rankings. Tastier user interactions.

The Internet moves trends and solutions along at such a pace that we can track the effectiveness of organic search strategies. The positive results are observable.

Talk to Chris or Greg today about improving your organic search strategies and getting on a track for long-term success. Organic solutions are good for you, and for your business.

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