With a surge of black-and-white animals overtaking Google search results (see my article on updated Panda and Penguin algorithm changes), SEO-minded businesses have been forced to adapt. Content must be suited for users, not search engines. Dirty linking tactics must be removed, and quickly. Our goals are the same. The strategies have changed.
Time to pull out the big guns. If you haven’t considered using long tail keywords to boost your search rankings, now is a great time to start. With all this Google guideline cleansing, claiming your space on search results with more specific keyword phrases could result in top-spot achievement.
Long tail keywords are search queries with more than three keywords in them. Specific phrases, as opposed to generic, one-or-two word queries. Think like this: if “running shoes” is a generic search term, then “running shoe stores in Kelowna” is the long tail solution.
Since long tail phrases are much more specific, the competition for making the top spot on a search query for the phrase is much lower. And long tail keywords can help drive higher quality traffic, as users typing in the query probably are online with a specific goal in mind. Appearing in the first or second slot for “1950’s antiques for sale in Invermere” will appeal to a directed audience.
You can provide solutions for your targeted search audience today with these tips for developing long tail keywords:
You know your business, and what your target audience needs. Bring the user to the product or service seamlessly, with specific keyword phrases that keep your rankings high and your users happy.
And don’t go handling high-power weaponry on your own. We’re here to help with crafting the perfect keywords for your company. Call Chris today, and let’s make this happen.
Working alongside dedicated web specialists and graphic designers at Navigator Multimedia, I'm committed to discovering the latest SEO content writing techniques and digging deep into social media trends and tech news. It's a constantly changing game that I'm fascinated to explore, and writing Navigator's blog gives me the chance to share all my findings with our awesome clients! With a BA in English Literature and an obsession with the written word, I'm prepared to take on your content writing needs. If you're looking for professional web editing or blog maintenance, contact me at email@example.com. I'm the go-to around here for fresh, researched content!