That old Cheers theme song has some truth in it. You really do want to go “where everybody knows your name.” All clichés aside, it feels darn good to be recognized in a place you frequent as a customer. It feels even better to be rewarded for it.
SocialMediaExaminer.com recently interviewed Becky Carroll, author of The Hidden Power of your Customers, for her input on nurturing relationships online with existing customers. She talked about discovering these valuable customers, and highlighted her “ROCK” concept for customer service.
Watch the video here (http://www.socialmediaexaminer.com/generate-more-opportunity-from-existing-customers/#more-17489) to learn about Carroll’s ROCK strategy. I highly recommend the video for all business owners who want the juicy bits for creating remarkable customer service experiences.
In the meantime, let’s crack onwards for rewarding those customers that can, or have been, advocates for your business online. These users don’t just make a purchase and move on. They retweet your tweets, ask questions on your Facebook page, contribute customer reviews for products, and tell their friends about your service. Gaining new customers will always be a priority, but we cannot forget to acknowledge the customers we have now.
Here’s five tips to help give your existing customers that Cheers-y feeling, and keep them talking about your business:
These tips will get you started in really showing your existing customer base that you appreciate their patronage. They’re worth it. If it gets to this point, you know you must be doing something right:
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